Big Love.

It’s what we’re all about.
Two little words with the power to inspire everything we do.

To us, BIG LOVE isn’t just a slogan or a mantra. It’s a mindset. An optimistic attitude to celebrate what makes us different and appreciate what we have in common.

BIG LOVE is open to anyone – regardless of age, religion, background, gender, physical ability, or sexual identity. It’s for the young and the young-at-heart. The open-hearted and the open-minded. Those who live to drive, those who drive to live, and every kind of driver in between.

Because, after all,
MINI is for everyone.
And BIG LOVE is for all.

FOR EVERY KIND OF DRIVER,
AND EVERY KIND OF DRIVE.

We believe that the fun of MINI is open to everyone, regardless of the kind of life you lead. That’s why we’ve created a model for every kind of driver. Whether you love exploring the city with friends, or escaping the city with family, chasing rays with the top down, or chasing thrills at top speed – there’s a MINI with your name all over it. Find it below.

THE MINI PERSONALITY QUIZ

THE MINI

CONVERTIBLE

THE MINI

5 DOOR

THE

3 DOOR

THE

ALL-ELECTRIC

MINI

THE MINI

COUNTRYMAN

HYBRID SUV

THE MINI

COUNTRYMAN

SUV

BACK TO THE FAMILY

CLICK & DRAG

THE MINI

CONVERTIBLE

Uncover all life has to offer in the most open-minded member of the MINI family. Featuring our signature 3-in-1 soft top roof and comfortable seating for four, it’s always ready for your next spontaneous adventure. And with a lively Twin Power Turbo engine capable of reaching 100 km/h in a blistering 6.3 seconds (in the JCW variant), it’s sure to deliver a few hair-raising thrills along the way.

LEARN MORE BUILD & PRICE

WATCH

WATCH & LEARN.

Check out the video to take a closer look at the MINI Convertible.

THE MINI 5 DOOR

BACK TO THE FAMILY

CLICK & DRAG

THE MINI

5 DOOR

It’s everything you love about MINI…and more! Thanks to its unique layout and low centre of gravity, the MINI 5 door is ready to deliver the same corner-carving agility that made its 3-door brother famous. But with more doors, headroom, legroom, and cargo room, it may be the slightly better choice if you happen to lead a slightly fuller life.

LEARN MORE BUILD & PRICE

WATCH

WATCH & LEARN.

Check out the video to take a closer look at the MINI 5 door.

CONVERTIBLE

THE MINI 3 DOOR

BACK TO THE FAMILY

CLICK & DRAG

THE MINI

3 DOOR

Expressive and self assured, the new MINI 3 door is a true original – combining 60+ years of convention-defying ideas with modern touches and practical features. Iconic by design and urban by nature, it’s made to stand out as you uncover new corners of your city. And with a distinct go-kart feel and plenty of power to boot, you’re sure to find something exciting at every turn.

LEARN MORE BUILD & PRICE

WATCH

WATCH & LEARN.

Check out the video to take a closer look at the MINI 3 door.

THE MINI 5 DOOR

ALL-ELECTRIC

BACK TO THE FAMILY

CLICK & DRAG

THE	ALL-ELECTRIC MINI

Meet the EV for the city. The All-Electric MINI takes the iconic urban car into a whole new era – fusing our hallmark design and handling with instantaneous acceleration, emission-free mobility, and an energy that's more electrifying than ever. Get set to switch on to an electric urban lifestyle. Discover the all-electric MINI Cooper SE 3 door today and charge grille-first into a sustainable future.

LEARN MORE BUILD & PRICE

WATCH

WATCH & LEARN.

Check out the video to take a closer look at the All-Electric MINI.

THE MINI 3 DOOR

THE COUNTRYMAN HYBRID SUV

BACK TO THE FAMILY

CLICK & DRAG

THE MINI

COUNTRYMAN

HYBRID SUV

Switch on and set off in the MINI Countryman Hybrid SUV. Combining our hallmark agility, all-wheel drive versatility, and an electric motor capable of producing instant power with zero emissions, every journey will be as efficient as it is electrifying. Sustainable driving never felt so fun.

LEARN MORE BUILD & PRICE

THE MINI 3 DOOR

THE MINI COUNTRYMAN SUV

BACK TO THE FAMILY

CLICK & DRAG

THE MINI

COUNTRYMAN

SUV

Meet the MINI Countryman – the MINI SUV. Big on space and versatility, it’s made to inspire and accommodate every one of your great escapes. And with standard ALL4 All-Wheel Drive, it’s ready to go wherever your wandering mind takes you. So get in, get out there, and start writing your next adventure.

LEARN MORE BUILD & PRICE

WATCH

WATCH & LEARN.

Check out the video to take a closer look at the MINI Countryman SUV.

THE COUNTRYMAN HYBRID SUV

THE MINI

CONVERTIBLE

CLICK & DRAG

THE MINI

CONVERTIBLE

LEARN MORE BUILD & PRICE

WATCH & LEARN.

Check out the video to take a closer look at the MINI Convertible.

WATCH

THE MINI 5 DOOR

THE MINI

5 DOOR

CLICK & DRAG

THE MINI

5 DOOR

LEARN MORE BUILD & PRICE

WATCH & LEARN.

Check out the video to take a closer look at the MINI 5 door.

WATCH

CONVERTIBLE

ALL-ELECTRIC MINI

THE

3 DOOR

CLICK & DRAG

THE MINI

3 DOOR

LEARN MORE BUILD & PRICE

WATCH & LEARN.

Check out the video to take a closer look at the MINI 3 door.

WATCH

THE MINI 5 DOOR

THE ALL-ELECTRIC MINI

THE

ALL-ELECTRIC MINI

CLICK & DRAG

THE	ALL-ELECTRIC MINI

LEARN MORE BUILD & PRICE

WATCH & LEARN.

Check out the video to take a closer look at the All-Electric MINI.

WATCH

THE MINI 3 DOOR

COUNTRYMAN PHEV

THE MINI

COUNTRYMAN HYBRID SUV

CLICK & DRAG

THE MINI

COUNTRYMAN

HYBRID SUV

LEARN MORE BUILD & PRICE

ALL-ELECTRIC MINI

COUNTRYMAN SUV

THE MINI

COUNTRYMAN SUV

CLICK & DRAG

THE MINI

COUNTRYMAN

SUV

LEARN MORE BUILD & PRICE

WATCH & LEARN.

Check out the video to take a closer look at the MINI Countryman SUV.

WATCH

COUNTRYMAN PHEV

What Gets Our Motor Running.

The MINI Community.

WE’RE ALL DIFFERENT,
BUT PRETTY GOOD TOGETHER.

MINI has a knack for bringing people from all walks of life together around one shared love of the road. They say that MINI is the only car that comes standard with friends – and it’s true. Whether you’re at one of our Owner events like MINI United, or you’re waving to a fellow MINI driver on the road, you’ll always have a friend nearby who loves their MINI as much as you do.

Pure Motoring Fun.

WE DRIVE FOR
THE LOVE OF IT.

There are many cars made to get you from A to B, but MINI isn’t one of them. Sure, you can easily plot Point B in your MINI’s Navigation system and get there in the most efficient way possible. But you won’t want to. Because the instant you take that first corner and experience MINI’s “go-kart feel”, you’ll find any excuse to skip Point B and take an extended detour. Just ask anyone who drives a MINI. Or better yet, take one for a spin yourself.

Iconic Design.

IT’S GOOD TO BE DIFFERENT.

MINI has always embraced difference. Since 1959, our Owners saw their MINI as an extension of their own unique selves. They customized it to reflect their personal style. They turned it into a symbol of individuality and self-expression. They defied the idea that a car is just a car, and in turn, defined us. So here’s to thinking different. It’s what makes us see beyond the similar and open our minds to a bigger view. It’s what drives our world forward.

DESIGN YOUR OWN MINI

A Sustainable Future.

REBELS WITH A CAUSE.

Since our beginnings, we’ve strived to create cars that offer maximum fun with a minimal footprint. Our electrified lineup carries this tradition forward. From the All-Electric MINI 3 door to the MINI Countryman Hybrid SUV, each model uses battery-powered motor technology to add even more energy to the MINI driving experience. And with reduced emissions (including 0 emissions in the All-Electric MINI), they’re proof positive that sustainability and driving fun need not be mutually exclusive.

DISCOVER MINI ELECTRIC

Electric

3 Door

5 Door

THE ALL-NEW COUNTRYMAN

2024 Countryman

Convertible

JCW

Big Love

Big Love.

FOR EVERY KIND OF DRIVER, AND EVERY KIND OF DRIVE.

CONVERTIBLE

5 DOOR

3 DOOR

ALL-ELECTRIC

COUNTRYMAN

COUNTRYMAN

CONVERTIBLE

WATCH & LEARN.

5 DOOR

WATCH & LEARN.

3 DOOR

WATCH & LEARN.

ALL-ELECTRIC MINI

WATCH & LEARN.

COUNTRYMAN

WATCH & LEARN.

COUNTRYMAN

WATCH & LEARN.

MINI 101.

CONVERTIBLE

CONVERTIBLE

WATCH & LEARN.

5 DOOR

5 DOOR

WATCH & LEARN.

3 DOOR

3 DOOR

WATCH & LEARN.

ALL-ELECTRIC MINI

ALL-ELECTRIC MINI

WATCH & LEARN.

COUNTRYMAN HYBRID SUV

COUNTRYMAN

WATCH & LEARN.

COUNTRYMAN SUV

COUNTRYMAN

WATCH & LEARN.

What Gets Our Motor Running.

The MINI Community.

WE’RE ALL DIFFERENT, BUT PRETTY GOOD TOGETHER.

Pure Motoring Fun.

WE DRIVE FOR THE LOVE OF IT.

Iconic Design.

IT’S GOOD TO BE DIFFERENT.

A Sustainable Future.

REBELS WITH A CAUSE.

WELCOME TO THE MINI-VERSE.

SHOP

DISCOVER

JOIN OUR FUN-LOVING FAMILY.

GET IN TOUCH.

RESERVE THIS MINI. Reserve the [Model] now and your MINI Retailer will save you a seat behind the wheel.

Nice to meet you [Name]! Were you looking to trade-in your current vehicle?

We’re happy to provide a trade-in appraisal. Tell us about your current vehicle.

Thanks [Name]! How would you like to be contacted?

Great! Share your email address and we’ll be in touch shortly. Great! Share your digits and we’ll drop you a line shortly.

ONE DRIVE IS ALL IT TAKES.

ONE DRIVE IS ALL IT TAKES.

The [Model]. Nice choice! Now, which engine variant?

Your MINI is revved up to meet you.

When would you prefer to test drive your MINI?

When would you prefer to test drive your MINI?

Let’s tailor your experience. What else would you like to do during your test drive?

When were you planning to purchase a new vehicle?

Alright [Name], let’s get you behind the wheel!

Great! Share your email address and we’ll be in touch shortly. Great! Share your digits and we’ll drop you a line shortly.

SCHEDULE A VIRTUAL WALKAROUND.

When would you prefer to take your virtual walkaround?

What’s your preferred video chat platform?

Let’s tailor your experience. What would you like to do during your appointment?

THE ALL-NEW
COUNTRYMAN

FOR EVERY KIND OF DRIVER,
AND EVERY KIND OF DRIVE.

WE’RE ALL DIFFERENT,
BUT PRETTY GOOD TOGETHER.

WE DRIVE FOR
THE LOVE OF IT.

RESERVE THIS MINI.
Reserve the [Model] now and your
MINI Retailer will save you a seat behind the wheel.

Nice to meet you [Name]!
Were you looking to trade-in your current vehicle?

We’re happy to provide a trade-in appraisal.
Tell us about your current vehicle.

Thanks [Name]!
How would you like to be contacted?

The [Model]. Nice choice!
Now, which engine variant?

When would you prefer
to test drive your MINI?

Let’s tailor your experience.
What else would you like to do during your test drive?

When were you planning
to purchase a new vehicle?

When would you prefer
to take your virtual walkaround?

Let’s tailor your experience.
What would you like to do during your appointment?

When were you planning
to purchase a new vehicle?

YOUR MINI CAN’T WAIT
TO VIRTUALLY MEET YOU!

There’s a MINI with your name on it.
What is your name, anyway?

THANKS FOR REQUESTING
A TRADE-IN APPRAISAL, [Name]!